Richard Kühn; Urs Fuhrer | Marketing – Analysis and strategy MARTIN GÜDEL ob er mit Salz und 978-3-85902-386-4
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Richard Kühn; Urs Fuhrer Marketing – Analysis and strategy MARTIN GÜDEL ob er mit Salz und 978 3 85902 386 4 ob er mit Salz und Wasser aus einer butterweichen Schnee Unterlage eine pickelharte Rennpiste zaubert und so die Winter Olympiade 2014 rettet Und weder «churz» noch «lätz» ist seine Liaison mit dem Schwingen: Sie dauert schon über 30 Jahre – und hat ihn zu einem beträchtlichen Teil zu dem Menschen gemacht The German version of „Marketing: Analysis and Strategy“ was primarily developed as a tool for marketing managers The impetus for this English translation came from teachers who successfully use the German text in their marketing courses and would like to apply the experience based systematic manual also in their English classes
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